Semi-Custom VS Custom Apps

How many different types of apps are there?

In the world of mobile device apps, there are two types – semi-custom apps and custom apps. Semi-custom apps offer a wide range of features that a business or professional can choose to implement. These features range from coupons, to location based pushed notifications, to instant order placement. They're also a more affordable option for some business and can be built and launched quite quickly.

With custom apps – the sky is the limit. Whatever idea or feature the business dreams up can be created for a fully custom app. Whether you want an app that unlocks and starts your car, or can even order a pizza; it can be done. Because of this fully customizable nature, this type of app can sometimes take significantly longer to build and can cost more depending on the features and functions the client wants to offer their customers.

Which type of app is best for a small business or professional?

Because of the more affordable nature, most small businesses tend to lean towards the semi-customizable option. Even though this option has its limitations, it still offers a host of powerful features a client can utilize. Because of mobile apps in general, businesses are seeing an increase in effeciency and productivity making having their own app a solid investment in new technology. 

The online world moves very rapidly. As more and more people utilize their smartphone or tablet PC as their portal to the internet, it has become imparative for small businesses and professionals to keep pace with these changes by going mobile themselves. A semi-custom app or a fully custom app is a fantastic tool to ensure any small business maintains a foothold in the marketplace by offering a means for direct contact with their customers through a wide range of features.

 

 

Mobile Apps vs. Mobile Websites

What's the difference between a mobile app and a mobile website?

People often get these two things confused, since mobile websites can be saved as shortcuts on home screens. A lot of companies sell mobile websites as mobile apps, when they are, in fact, two different things. For starters, a mobile app is going to be installed on your smartphone or tablet device which gives it much more functionality compared to a mobile website, which is really a website you pull up in your phone's browser. A mobile app, since it's installed on your device, will have the ability to access all of the features and functions of that device including your contacts list. Since it accesses the device's GPS, it enables check ins, picture sharing, push notifications and other user focused functions.

What about cost?

The cost of a mobile website versus a mobile app is another thing to consider for any business looking to expand their online presence. Mobile websites typically have a much lower cost; a simple mobile landing page can be built for just few hundred dollars, and businesses can see immediate results for a low investment. A more sophisticated mobile website that is enabled for e-commerce, can cost upwards of 4 figures. On the other hand, the up-front cost of a mobile app can start at around a thousand dollars and can cost as much as 10 to 20 thousand dollars depending on the features a business wants the app to have.

Why should my business even focus on mobile devices at all?

Having a strong mobile internet presence for your business is important because more and more people are accessing the internet with their smartphone or tablet devices than their home or work based computers. A mobile website is designed with the function of your mobile device in mind. Websites that are built for mobile devices are built for speed and functionality, and to provide people with as much information as possible. This includes directions, coupons, push notifications and thumb friendly buttons so that with one touch, a person could call that business or place an order on the spot. If your site doesn't work properly or isn't mobile friendly; you actually run the risk of losing prospetive customers to your competitors.

Mobile applications are a great way to engage and contstantly stay in front of your customers. Whether it's a mortgage calculator or a loyalty program, an app provides an extra value to your customers that encourages them to download it and routinely visit your business or the app. The more and more they see what you have to offer, the more likely you are to generate repeat business and from that gain new customers in the process.

Ensuring you have a strong online presence is important for every business and professional to consider when crafting a marketing strategy. It isn't enough to have a simple website; you need to think mobile. The internet has gone mobile, and marketing has gone mobile. More and more people are using their phones and tablet devices to access the internet on the go. If your online presence isn't crafted with that in mind, you run a dangerous risk of losing customers.

Contact us today to see how your business could use a mobile app or a mobile website!

How To Use Humor in Your Marketing

A Funny Thing Happened on the Way to the Forum 

Here's a little free advice for any business out there: be funny. It is mind boggling that some home décor company hasn't used humorist Oscar Wilde's last words in their advertising, “Either this wallpaper goes, or I do!” In a nut shell, humor sells! It puts your customers at ease, makes them laugh, and they actually forget that you're selling them a product or service. As Art Linkletter once said, “laughter is the best medicine." He wasn't kidding! It could well be the perfect prescription for your business.

4 Great Ways to Use Humor in Your Marketing:

Take full advantage of pop culture phenomena

Jon Stewart, Conan  O'Brien, Kimmel, Fallon; all of those guys have built their entire careers by staying up to date with the latest happenings in the media and current events. If it's good for them, you shouldn't be afraid to use the same tools to spice up your advertising. While it's not always necessary to be totally relevant to your products or services, it is enough to grab your viewers attention, get them smiling and laughing, and thus making you memorable. Playing off of current events in a funny way will keep people talking about you longer.

Make a funny video

It only takes one click on YouTube to see that funny videos get millions of people staring at them. It could well be the dumbest thing ever conceived – but done in a funny, original way – people will watch, and then share with their friends, Facebook pals, and colleagues. You don't have to be a cinema snob with a degree in film theory to be able to pull this off either. Some of the best videos are often shot on the same kind of smartphone resting in your pocket. If you want to take things to the next level, head on over to www.goanimate.com or www.xtranormal.com to produce a quick, eye catching animated video.

Create a Funny Meme

From Facebook to Twitter, if you're involved in any kind of social media, chances are you've seen these goofy and oftentimes hilarious images. Pinterest, Instagram, Tumblr are all hotbeds for this ridiculous medium and is a great way to get people checking you out…in a good way!

Connect with Humor in Your Content

Remember that one time when that one thing happened to you and that one guy that was really funny? Well, you know something? Everyone has those kinds of stories they can relate to and love to tell; so don't be afraid to tell one of your own and use them in your marketing! By using a personal humorous story, you're making yourself relatable for your target audience.

Bad Reviews – How to Deal with Them Quickly and Effectively

Don't Ignore Bad Customer Reviews

Everyone has an opinion. In our connected online world, voicing that opinion has ignited flame wars all over social media and comments sections. This raging bloodsport of expression is especially true in the world of online reviews. Opinions matter to any business or service provider, since they can have a positive or negative effect on your business. This makes managing these opinions a priority. Now, you're not always going to be able to please every person, all the time, but what you can do is make sure any negativity doesn't influence your audience and leave a stain on your brand. You want to be viewed as someone that cares about your customers and will address concerns as they happen; not contest, argue or hide away from them.

How to Deal with a Negative Review

By following the next three steps and developing your own system for dealing with a negative review, you'll be on the right track.

Make Exceptional Customer Service Your Initiative

Customer service has to be one of your top priorities. If a company is having to deal with a nasty negative review publicly or if they've made the news, chances are it's because they failed to take care of business as soon as the issue first appeared. What usually happens is a customer will reach out to the company with a problem in good faith, and then get ignored. Because of this, they now feel they have no other option than to air their grievances in a public forum or review site. By staying proactive and keeping on top of your own product forums and social media outlets, you'll be able to tackle a problem head on.

Be Professional At All Times

This is especially important because if there’s already a negative air, you don't want to add fuel to that fire. Do not get into online shouting matches with customers. Even if you're right about the issue, it only makes you look bad, and it shows that you didn't care enough about that customer to deal with their issue when it was first brought to your attention. Stay professional, be generous and sincere, and work to resolve the issue swiftly. If you can't regain the confidence and trust of that particular customer, you'll at least ensure you don't lose any more because of them. Since this kind of customer only represents about 1 percent of your customer base, it's not worth the time to fight, and you risk losing the remaining 99 percent doing so.

Encourage Good Reviews

One of the best ways to make a difference is by encouraging and even rewarding positive reviews of your services and products. By being especially active in this area, all the positive word of mouth you create will drown out the occasional negative review. By showing that you care about your customer’s opinion, chances are pretty good that you'll get even more business in the process.You don't have to be a communications guru to deal with a negative review, but you do need to remain persistent, and you must remain professional at all times. With how fast our online connected world moves; it's best to be proactive and engage positively with your customers!  

 

Why Search Engine Optimization Is Important

What Is Search Engine Optimization?

Search engine optimization, or SEO, is defined as the process of getting traffic and positively affecting the visibility of a website using natural or organic searches, occurring mostly on Google. A study (Forrester) showed that 93% of online traffic begins with a search! This means that people aren’t going directly to the URL of their choice, even if they know it. They search for it first…and therein lies opportunity. Millions of consumers are searching for local businesses every day. Don’t you want them to find yours?

Why optimize for a search engine? 

The answer is pretty basic- if you’re not using SEO, you’re going to lose business to your competitors. A study by Optify showed that 60% of clicks go to the first three links on a search. If you’re not one of those three, you’re losing money

People Search Online First For Local Businesses

Online searches have become the number one way that customers are finding businesses. 97% of consumers are searching online for local businesses. Instead of picking up that old phone book, customers have turned to their computers, and increasingly, their mobile phones to find places to shop and eat, as well as find dentists, doctors, and even auto repair shops. If your business doesn’t show up immediately on a mobile search, you’re literally handing business to your competitor down the street. You don’t want to keep losing money to competitors, do you?

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Why Not Use Ads?

At first this sounds like a pretty good argument- skip the SEO, buy a bunch of Google ads, and get seen. Right? Wrong! Do you make decisions on local businesses based solely on ads? Of course not, and neither do most consumers. 77% of users use organic results as opposed to paid listings. So, you can spend all you want on ads, but you’re not going to see a whole lot of results.

Isn’t SEO….cheating?

Of course not. Remember, Google is virtually an online directory: of people, information, and businesses. If you’re feeding Google relevant, important information, you’re going to rank better than your competitors- it’s as easy as that. 

SEO Sounds Like A Lot Of Work

There’s a wide spectrum of SEO strategies out there for business owners and marketers alike. Search engine optimization can be extremely beneficial to local businesses looking for more customers eager to spend money, but it can also be time consuming and hard to learn. I’ve most often heard SEO described by business owners attempting it themselves as “overwhelming.” But it doesn’t have to be. Contact Mile High Mobile Marketing today to learn how to leverage search engine optimization to achieve your business goals. 

Click here to get your FREE marketing checkup!

Reputation Marketing vs. Reputation Management

What’s the difference between reputation marketing and reputation management? I’m sure you’ve heard these terms thrown around, maybe even interchangeably, but they are two distinct fields of online marketing that are very important to your business. Let’s examine them more closely.

What Is Reputation Marketing?

First we’ll start off with reputation marketing. One of the most important things you can do as a local business is to get good reviews online. And not just “good” reviews, I mean GREAT reviews. You need to do everything in your power to ensure you deliver the service and product to your customers so that they will reward you with a 5 star review. Every single time. I know in your head you’re thinking, “I have a couple mildly negative reviews….so what? So does everyone else!” Exactly! So does everyone else. If you were a restaurant owner, you wouldn’t want to market your food as “average”, would you? Same thing goes for your reputation. You don’t market an “average” reputation. You only market a stellar reputation. It’s up to you and your staff to make sure your customers walk away with a 5 star experience. There are also ways to weigh the odds in your favor by “helping” your satisfied customers find the review site of your preference, and so on!

Picture this: You're standing in line waiting at the bank, and you overhear someone talking about how bad their experience was at your business. Would you say something to try to rectify the situation? You would, wouldn’t you? That’s because your business is important to you, and you saw an opportunity to fix a problem with a customer. (On a side note, if you answered “No”…I’m going to go ahead and say you need to find a different calling!)

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 On To Reputation Management

 If you saw a bad review online, you’d want to do something about it, in the same way that you would say  something at the bank! This is, in essence, reputation management. After you build the 5 star reputation  and market the heck out of it, you need to manage it. This means checking constantly to ensure you are  receiving great reviews, and finding negative ones so you can take steps to mitigate damage. Don’t think  for one second you can’t change someone’s mind about their 1 star review. There are steps you can take  as a business owner to recover those people and turn them from lost customers into repeat customers,  even referrals!

 Again, the difference between reputation marketing and reputation management is this: you build a stellar  reputation that you market; you manage that stellar reputation to keep it that way.

 Marketing and managing your business reputation is one key step to gaining more customers and making  more money. Contact us today to see how we can help build and preserve the reputation of your  business!

 

 

 

Why Your Business Needs Mobile Marketing

Does My Business Really Need Mobile Marketing?

Absolutely, positively, yes! Mobile marketing is changing the way that businesses attract new customers. Almost everyone has a mobile phone these days, and most of them already have a smartphone. Soon, mobile devices are going to be the number one way that people access the internet. What's exciting about mobile marketing for businesses is that mobile marketing leads to action.

Smart Phone Searches Result in Profit For Your Business

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Mobile marketing delivers results because people love to search on their mobile device. They do it with the intent to take action. In fact, a recent study found that ninety five percent of smartphone users conduct restaurant searches, and it also found that ninety percent of those searches convert within the day. That means that people go out to eat and spend money at the restaurant that they were searching for.

Now what's even more striking is that sixty four percent of people were found to convert on the searches within the hour. This is powerful stuff. Imagine if your business was the one all of these potential customers were finding when searching for your business category on their smartphones!

I have a regular website, isn't that good enough?

Most of your competitors probably have websites too. Remember the days (not so long ago), when to find a business, you’d flip through the Yellow Pages, hoping to find a quality business in the hundreds of listings?  Think of the thousands (millions, really) of listings contained in Google.  The idea is, why have a website if no one can find it? If you’re not in the top listings on the search, customers can’t find you easily, which means money is going directly to your competitors. Ouch! Mobile marketing helps customers find your website when searching for businesses like yours, driving more business directly to you.

Mobile marketing is becoming more and more competitive. So a website is not going to set you apart from the competition or make your business prominent for smartphone searches. Traditional websites are incredibly slow to load on mobile devices. If customers can’t find an immediate solution on your website, they will go elsewhere. Now, having a mobile website that makes it easy for customers to use to call and find you, will help set you apart from the competition. In addition, there are many other ways to increase your mobile marketing presence, and in turn, your profit. Mile High Mobile Marketing can help you achieve your business goals, whether it be increasing your income or targeting a specific customer base.

To sum up, mobile marketing converts, it leads to action, and it leads to action almost immediately. It's a fantastic way for businesses to invest in their marketing because mobile marketing delivers results! Call us at 720-352-0795 today to see what we can do for your business.

How To Attract Patients With Google+ Local

 

A Step-By-Step Guide to Using

Google + Local to Help Your

Practice Shine on the Web

and

Win New Patients

 

___________________________________________________________________

Jeff Hopp and Bob Consigli

how to attract patients with google+ local cover kindle version

Contents

 

 

 

 

 

 

Key Questions…………………………………………. 5

The Basics……………………………………………… 6

Anatomy of a Google + Local Page………………….. 17

The Power of Pictures………………………………… 18

Key Business Information……………………………. 19

About Statement……………………………………… 20

Tabs…………………………………………………… 20

Patient Reviews and Zagat Ratings…………………. 21

How to Optimize your Google + Local Page………… 23

What Not To Do………………………………………. 28

FAQ……………………………………………………. 29

 

 

 

 

 

 

 

 

How to Attract Patients Using Google + Local

 

 

 

 

 

 

EVERY medical practice and every medical professional needs an online marketing plan, the basic roadmap for finding and attracting new customers, more sales and bigger profits. Jeff Hopp and Bob Consigli from Hopp2it here, and we want to welcome you to the realization that the days of hanging out a shingle and throwing together a website, and expecting it to work, are over. If you don’t have a plan, one that is easily and clearly communicated to your staff and partners, you will fail to attract the new patients you need to thrive. We promise you that by investing just an hour of your valuable time, you will become much better equipped to thrive in today’s ever-changing landscape of medical services social marketing.

 

 

 

 

 

 

Key Questions:

To assess your online marketing efforts honestly and accurately, ask yourself the following three important questions:

  1. When somebody searches for a business like yours, near your location, does yourbusiness show up on the search results?
  2. How high do you rank?
  3. Does your listing accurately reflect your business, in an inviting and engaging way?

As the title of this guide makes clear, our goal is to show you how to attract patients with Google + Local. We have found that practices that utilize Google + Local:

  1. Get Found on Google – improve your search results and increase website traffic 2.Huge ROI (Return on Investment) – it’s free!
  2. Start Winning on Mobile – smartphone searches are providing a growing source of new patients
  3. Jump Ahead of Your Competition – Only 20% of eligible small businesses have claimed their FREE listing on Google + Local
  4. Learn More About Your Customers – Google is run by nerds (no offense) and they provide excellent tools for gathering useful information about your market 

Read more here or contact us today for help!

Why Mobile Marketing Is important

Did you know: Nearly 50% of all mobile phone users now have smartphones? That number is set to drastically increase in the very near future… And over 95% of them use their phones daily to access the web, research businesses and services and buy items online. This is not some fad or craze…this is happening right now. And if your website is not mobile friendly you WILL be left behind.

Why mobile marketing?

Traditional websites are incredibly slow to load on smartphone and if your site doesn’t show up right away people will look elsewhere for a solution, which is why mobile marketing is so important today. It’s time to go mobile!  If you are ready to discover exactly what you can do today to easily keep up with the fast changing time, make sure your business is safe and start getting more customers in this quickly growing market place, contact us today!