A Funny Thing Happened on the Way to the Forum
Here's a little free advice for any business out there: be funny. It is mind boggling that some home décor company hasn't used humorist Oscar Wilde's last words in their advertising, “Either this wallpaper goes, or I do!” In a nut shell, humor sells! It puts your customers at ease, makes them laugh, and they actually forget that you're selling them a product or service. As Art Linkletter once said, “laughter is the best medicine." He wasn't kidding! It could well be the perfect prescription for your business.
4 Great Ways to Use Humor in Your Marketing:
Take full advantage of pop culture phenomena
Jon Stewart, Conan O'Brien, Kimmel, Fallon; all of those guys have built their entire careers by staying up to date with the latest happenings in the media and current events. If it's good for them, you shouldn't be afraid to use the same tools to spice up your advertising. While it's not always necessary to be totally relevant to your products or services, it is enough to grab your viewers attention, get them smiling and laughing, and thus making you memorable. Playing off of current events in a funny way will keep people talking about you longer.
Make a funny video
It only takes one click on YouTube to see that funny videos get millions of people staring at them. It could well be the dumbest thing ever conceived – but done in a funny, original way – people will watch, and then share with their friends, Facebook pals, and colleagues. You don't have to be a cinema snob with a degree in film theory to be able to pull this off either. Some of the best videos are often shot on the same kind of smartphone resting in your pocket. If you want to take things to the next level, head on over to www.goanimate.com or www.xtranormal.com to produce a quick, eye catching animated video.
Create a Funny Meme
From Facebook to Twitter, if you're involved in any kind of social media, chances are you've seen these goofy and oftentimes hilarious images. Pinterest, Instagram, Tumblr are all hotbeds for this ridiculous medium and is a great way to get people checking you out…in a good way!
Connect with Humor in Your Content
Remember that one time when that one thing happened to you and that one guy that was really funny? Well, you know something? Everyone has those kinds of stories they can relate to and love to tell; so don't be afraid to tell one of your own and use them in your marketing! By using a personal humorous story, you're making yourself relatable for your target audience.