Why Search Engine Optimization Is Important

What Is Search Engine Optimization?

Search engine optimization, or SEO, is defined as the process of getting traffic and positively affecting the visibility of a website using natural or organic searches, occurring mostly on Google. A study (Forrester) showed that 93% of online traffic begins with a search! This means that people aren’t going directly to the URL of their choice, even if they know it. They search for it first…and therein lies opportunity. Millions of consumers are searching for local businesses every day. Don’t you want them to find yours?

Why optimize for a search engine? 

The answer is pretty basic- if you’re not using SEO, you’re going to lose business to your competitors. A study by Optify showed that 60% of clicks go to the first three links on a search. If you’re not one of those three, you’re losing money

People Search Online First For Local Businesses

Online searches have become the number one way that customers are finding businesses. 97% of consumers are searching online for local businesses. Instead of picking up that old phone book, customers have turned to their computers, and increasingly, their mobile phones to find places to shop and eat, as well as find dentists, doctors, and even auto repair shops. If your business doesn’t show up immediately on a mobile search, you’re literally handing business to your competitor down the street. You don’t want to keep losing money to competitors, do you?

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Why Not Use Ads?

At first this sounds like a pretty good argument- skip the SEO, buy a bunch of Google ads, and get seen. Right? Wrong! Do you make decisions on local businesses based solely on ads? Of course not, and neither do most consumers. 77% of users use organic results as opposed to paid listings. So, you can spend all you want on ads, but you’re not going to see a whole lot of results.

Isn’t SEO….cheating?

Of course not. Remember, Google is virtually an online directory: of people, information, and businesses. If you’re feeding Google relevant, important information, you’re going to rank better than your competitors- it’s as easy as that. 

SEO Sounds Like A Lot Of Work

There’s a wide spectrum of SEO strategies out there for business owners and marketers alike. Search engine optimization can be extremely beneficial to local businesses looking for more customers eager to spend money, but it can also be time consuming and hard to learn. I’ve most often heard SEO described by business owners attempting it themselves as “overwhelming.” But it doesn’t have to be. Contact Mile High Mobile Marketing today to learn how to leverage search engine optimization to achieve your business goals. 

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About Jeff Hopp

Jeff Hopp is mobile marketing specialist located in Denver Colorado who helps businesses leverage cutting edge technology and proven marketing strategies and techniques to increase sales and profitability.

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By Jeff Hopp